构建具有广电特色的酒店互动电视系统
罗峰 无锡数字电视有限公司
摘要：互动电视业务是广电在数字电视基础上开发的最重要增值业务，我们从无锡市实际情况出发，先从经济效益显著的酒店等行业着手，建设了广电特色的酒店互动电视系统。本文从系统架构、前端播控平台、业务应用等方面介绍了此系统，并分析了与个人互动电视系统差别，与电信IPTV等的竞争状况。我们先于个人用户推出了酒店互动电视系统，迅速占领行业大客户市场，走出一条与众不同、独具特色的增值业务开展道路。
Build up Hotel ITV System with Localized Characteristics
Luo Feng Wuxi DTV Co., Ltd.
Abstract: Nowadays, interactive television is becoming the most important value-added services over the digital video broadcasting system. In consideration of the economic performance, we decided to build up the interactive television system in local hotels first. This paper introduces the itv system in three aspects, architecture, front-end broadcasting control platform and business operation. It also analyses the difference between hotel itv system and individual itv system, and the competition with China Telecom's IPTV system.